Shad Gregory Moss (born March 9, 1987) is an American rapper and actor. He released his debut album, “Beware of Dog,” at age 13, then under the stage name Lil Bow Wow, which was given to him by one of his idols, Snoop Dogg. He carried the stage name with him until his 2003 album, “Unleashed,” going simply by Bow Wow (dropping the "Lil" from the name).
At the age of 13, in 2000 he debuted with “Beware of Dog” under the stage name Lil' Bow Wow. Its debut single was "Bounce With Me", which featured girl group Xscape. The album also included "Bow Wow (That's My Name)" featuring Snoop Dogg, which topped the rap chart, "Puppy Love", and "Ghetto Girls". The RIAA certified “Beware of Dog” double platinum on March 5, 2001, signifying sales of two million copies.
In 2002, his second album “Doggy Bag” was released with singles "Take Ya Home" which peaked at #1 on the Hot 100 and #1 on the Hot R&B/Hip-Hop Songs chart, and "Thank You" with Jagged Edge), #1 on the R&B chart. “Doggy Bag” peaked at #11 on the Billboard 200 and #2 on the Top R&B/Hip Hop Albums chart and was certified platinum. Lil' Bow Wow performed the track "Basketball" for the soundtrack of his film “Like Mike” and that song peaked at #1 on the R&B and #25 on the rap chart. Bow Wow dropped the "Lil" from his stage name in April 2002.
The first album released under his new moniker was “Unleashed” in 2003. Its first single was "Let's Get Down," featuring Birdman, the founder of Cash Money Records, which reached #14 on the Hot 100 and #6 on the Hot Rap Tracks charts. The second single was then released, "My Baby", featuring Jagged Edge. Guest appearances include Jagged Edge, Birdman, Mario, and Amerie. “Unleashed” was certified gold on september25, 2003.
“Wanted” was released in 2005. Its first single was "Let Me Hold You", featuring Omarion, and peaked at #1 on the rap chart and #4 on the Hot 100. The next single, "Like You", featuring Ciara, coincided with the beginning of Bow Wow's relationship with the singer. "Fresh Azimiz", featured J-Kwon and Jermaine Dupri, followed and peaked at #23 on the Hot 100 and #6 on the Hot Rap Tracks chart. The album was certified platinum.
In 2006, “The Price of Fame” was released with the lead single "Shortie Like Mine", featuring Chris Brown, peaking at #9 on the Hot 100 and #1 on the Hot Rap Tracks. "Outta My System", which featured T-Pain, reflected on Bow Wow's break-up with Ciara. It peaked at #22 on the Hot 100 and #2 on the Rap chart. “The Price of Fame” was certified gold. Bow Wow and Omarion released a collaborative album on December 11, 2007, “Face Off.” The first single was "Girlfriend", which peaked at #33 on the Hot 100. The second single was "Hey Baby (Jump Off)".
“New Jack City II,” his sixth album, was released in March 2009 and his first album to include a Parental Advisory and featured such guests as T.I. Three promo singles were released in late 2008: "Marco Polo" featuring Soulja Boy, "Big Girls", and "Roc The Mic". The first official single, "You Can Get It All" featuring Johnta Austin, samples TLC's "Baby-Baby-Baby" and peaked at #55 on the Hot 100 and #9 on the Hot Rap Tracks. On August 16, Bow Wow announced his signing to Cash Money Records, joining an all-star roster that already includes Nicki Minaj, Drake, Lil Wayne and Birdman, among others.
On November 1, 2010 Bow Wow released his first single from his upcoming album “Underrated” entitled "Aint Thinkin' Bout You" which featured Chris Brown.