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Univision Selects MediaNet to Power Custom Radio Stations for Its New Uforia App

Posted by mnopen | July 29, 2013 8:34 am | No Comments

It was announced today that Medianet will power the personalized portion of Uforia, the new streaming music app from Univision Communications Inc. (UCI), the leading media company serving Hispanic America. For the service, MediaNet will provide the streaming fulfillment behind Uforia’s Custom Radio stations feature, offering users the ability to create personalized radio stations from a pool of more than 22 million songs, making it the largest interactive streaming music service specifically created for the Latin market.

Currently available for download on iOS, in addition to the custom radio stations, the Uforia app offers U.S. Hispanic’s most popular live radio stations, a deep selection of Latin genres, exclusive digital channels, and an unparalleled level of human curation.

“Univision has one of the largest media platforms in the world, and we’re thrilled to have the opportunity to partner with them in creating the biggest streaming music service in the rapidly growing Latin genre music market,” said Frank Johnson, CEO of MediaNet. “Univision already provides an excellent listening experience, but with access to our extensive track catalog, the ‘sky’s the limit’ on the number of tracks they can access on-demand through Uforia.”

“Uforia required a complete music experience above and beyond our on-air programming, where listeners could create their own playlists from a comprehensive, well-maintained digital music library,” said Evan Harrison, executive vice president of Content and Entertainment at Univision Radio. “MediaNet has the right expertise, music content, and operational scale to support our vision, and we expect our rapid growth to continue.”

The Uforia app further expands Univision’s efforts to provide Hispanic audiences with high-quality content across all media platforms. Uforia users are able to stream approximately 60 of Univision Radio’s most popular stations from across the U.S. and Puerto Rico. Additionally, more than 13 exclusive digital-only channels are also available for streaming including Premios Juventud, H2O Music Festival, Dulce, Romantica, La Chula, El Sancho, Planeta Rock and more. These digital channels will feature some of the most popular classic all-time favorites as well as today’s more modern tunes.

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