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The Buzz Around eBooks

Posted by admin | November 4, 2009 8:09 pm | No Comments

The narrative of how the CD business was unexpectedly disrupted and is ultimately being replaced by digital downloads is well established. More recently, movie, television, radio and newspaper companies have been wiggling their toes in the digital space. They will ultimately have to make a profound transition as well. But this fall and into the holiday season it is eBook and eReader retailers that are getting the headlines.

Kindle came on the scene almost two years ago and is already regarded as a modest success. While they have not sold many devices or eBooks relative to the total market size, Kindle can be given its share of the credit for introducing the idea of eBooks to consumers.

The other early player was Sony. Last month Sony expanded its eBook offering through deals with libraries and Google. You can now check out eBooks from many local libraries using a service called Library Finder and read them on a Sony Reader. In addition, Sony struck a deal with Google to gain access to an additional 500,000 eBooks.

Barnes & Noble launched a fully stocked eBook Store last month and just announced that they intend to sell an eReader as well. A number of companies will be introducing advanced devices in the coming months. Prominent among them is Plastic Logic, a technology start-up that will offer an eReader with a form factor suitable for newspapers and magazines. Expect other companies like Samsung and Apple to step up in the not-too-distant future. Finally, a variety of Apps have been developed for the PC, Mac, iPhone, Blackberry and Android phones to allow users to read eBooks on any of these devices.

Expect to see a lot of action in the eBook space in the next year. And look to MediaNet to show you how your company can participate with our eBook products that are currently being developed.

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