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How One Music Startup Is Defying the Odds By Breaking the Rules

Posted by MediaNet Customer Integration | March 31, 2011 11:22 am | No Comments

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How One Music Startup Is Defying the Odds By Breaking the Rules
March 25 2011 |
– by Jennifer Van Grove –

Working against the notion that most online music startups are dead on arrival is newcomer Soundtrckr.

The young startup breaks all the rules; it offers listeners unlimited streaming access to 10 million songs on the web, across a smattering of mobile platforms and soon the television. Plus, Soundtrckr has social and local components on lockdown — you can listen to the “stations” of friends or people nearby. And it costs nothing. No subscription fees, no mobile surcharge, no ads, nada. So, where’s the catch?

Soundtrckr takes the similar artist, algorithmic playlist selection model that Pandora uses and has song skip limitations, so it’s not of Spotify’s or Rdio’s on-demand ilk.

But rarely do the adjectives free and good go together to describe a single music service. Soundtrackr is an exception. It’s already growing fast in the U.S. and overseas — 35% of users are spread across the U.K., India, Brazil, Germany, France and Mexico. It’s also nearing 500,000 users just three months post launch. (read full article…)

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